Sajjad Abedi
I led the design of the Goki Dashboard Platform with the mission of automating properties and creating a memorable experience for guests. This effort resulted in a 23% increase in sales within the first three months of launch.

Staff Dashboard

Tl;dr

I led the design of the Goki Dashboard Platform with the mission of automating properties and creating a memorable experience for guests. This effort resulted in a 23% increase in sales within the first three months of launch.

Introduction

Imagine starting fresh with a blank slate—a new company focused on automating staff workflows. That's exactly what I did as one of the initial hires and sole design lead at Goki. Our mission was ambitious: streamline hotel operations by creating a platform that could handle diverse tasks seamlessly. Let me take you through the journey—full of challenges and triumphs—that shaped Goki into what it is today.

Discovery & Definition

Our research revealed that hotels and hostels had unique needs. Based on findings, we pinpointed essential features:

Dashboard research canvas

Development & Delivery

Through the mock sessions, we identified critical functional and environmental needs, We understood that any time spend figuring out how to use tools or finding information took time away from serving their guests; our goal was to maximize staff time efficiency.

Learnings

As we progressed from concept to vision, I used wireframes to help the team concentrate on the content and user experience. This approach enabled us to enhance the design and clarify our vision as we gained a deeper understanding of our product.

High-fidelity

As the design process advanced and our product vision became clearer, I focused on creating high-fidelity designs and prototypes. At this stage, I used my skills to develop a functional prototype that highlighted the product's key features and user experience. This helped us gain a better understanding of how the product would work in real-life situations and identify areas for improvement.

Autopilot category page
Reservation search
Automation in payment system

The homestretch

As we gained more confidence in our final approach, we shifted from design and prototyping to development to create a complete product experience, including engineering design, during this time, we made a fully-functional application that we rigorously tested over several weeks before shipping; the focus shifted to refining interactions and usability, which we did in code.

A significant challenge during this project was designing a UI to cater to all user group, access level, technical knowledge. To overcome this, I focused on developing a clear and concise interface with easy-to-understand interactions and symbol, aiming to create an interface that was easy to intuit and required minimal training for all users.

Dashboard research canvas

Impact

This release was a significant milestone for both us and the product roadmap. Personally, it has been quite a ride. Our business partner received it well. We were especially inspired and fulfilled when we heard the story of how a property managed their guests' management remotely during COVID-19. In terms of business, we experienced a 23% increase in sales for new customers and a 15% increase in customer satisfaction. A survey conducted among 175 staff members revealed that 86% found this release to be very helpful. Moving forward, we need to continue monitoring data and numbers for future iterations and improvements.